24/03/2022 Formed focus group
5 x Female (Ages 16, 17, 18, 22, 25) 3 x Male (Ages 17, 19, 23)
All members of the focus group identify as viewers of anthemic music videos, most predominantly female pop anthems. They would also consider themselves aspirational and have agreed to keep in contact through email and teams meetings to respond to questions.
21/04/2022
I met with the focus group to ask some questions to help me with my music video research.
1. What is your favourite era of female anthemic pop songs?
3 females (16, 18, 25) and 2 males (17, 23) identified that they enjoyed 2000s and 2010 female pop anthems.
1 female (22) and 1 male (19) said they most enjoyed 80s female pop anthems.
1 female (17) identified the 90s as her favourite era of female pop anthems.
I then asked the largest group (80s) their favourite female anthems from that era. They answered with a range of songs by Madonna, Pat Benatar, Cyndi Lauper and Dolly Parton.
2. What is your favourite era of anthemic music videos?
4 females (16, 17, 22, 25) and 2 males (19, 23) identified the 2000s and 2010s as their favourite era of anthemic music videos.
1 female (18) and 1 male (17) identified 80s anthemic music videos as their favourite.
This meeting helped me to decide to choose an 80s song and film a music video using inspiration from the 2000s and 2010s.
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