24/03/2022 Formed focus group
5 x Female (Ages 16, 17, 18, 22, 25) 3 x Male (Ages 17, 19, 23)
All members of the focus group identify as viewers of anthemic artists websites. They would also consider themselves aspirational and have agreed to keep in contact through email and teams meetings to respond to questions.
15/07/2022 First draft feedback
I made my first mock up of the website and showed it to my focus group. I asked them several questions about what changes could be made and what could be improved.
1. What did you like about the website?
2. What did you not like about the website?
3. What do you think could be done to improve the website?
The general consensus was that the song, artist and website did not line up. One person (female, 18) said 'the pastel colour scheme is too soft and doesn't match the heavy beat throughout the song and party girl image of the artist'. Another person (male, 23) said 'a brighter colour scheme may work better'.
Despite these criticisms, the majority of the group liked the name bethANY and one member (female,22) said 'the play of words in the name is unique and it is the sort of thing that will stick in my head'.
The layout as a whole was liked, one member (female, 16) said 'the website is easy to navigate and by having images of the artist on the welcome page, I was able to make a connection between the name and face'.
As a result of this meeting, I intend to change the colour scheme by using a neutral background but bright images of the artist herself, to make her stand out. I will take further inspiration from Kesha's official website where she uses an ashy background and rainbow images of herself, this will help my artist to stand out further.
No comments:
Post a Comment