Joanna Attwell Media Studies Blog: 03 C AND C PRODUCTION

03 Codes and Conventions Production

Since U Been Gone- Kelly Clarkson

The opening starts in an empty, slightly messy apartment and Kelly on her own directly addressing the audience. This connects with the audience grabbing their attention.
0.24 mid close up of the mirror with her reflection. Her in the bathroom looking through products appears relatable to her core audience of young females.
0.46 the camera pans from the bathroom to a gig, she is giving a passionate performance and wearing trendy clothes and looks more dressed up than previous shots. The band shots and jumping audience gives of high energy.
1.08 shows the classic wardrobe shot, connects to the audience and the messy room sort of correlates to the bathroom sequence.
1.33 the same pan as the bathroom sequence but it goes to the right rather than downwards. Again moves to the gig scene for chorus.
1.55 in the bedroom she is seen throwing around a feather pillow, showing frustration and it cuts frequently to the gig throughout the bridge.
2.17 returns to previous locations and trashes the apartment, gives a just been dumped breakdown, changing myself aura.
Ends with her walking out ex boyfriends apartment in his hat as he is walking with his new girlfriend, story comes together and it ends with a close-up with her face along the right.

Girls Just Want To Have Fun- Cyndi Lauper

House wife at home and Cyndi dancing along the street, she sings to her conservatively dressed mother in a kitchen, I like the set up and she is dressed trendy for the time.
Cyndi connects with her audience as she is cool and young and trying to show her parents being annoying, the 'my parents ruin my life' narrative connects with the audience.
1.13 her talking to her friends, diverse group of pretty girls, the audience can see themselves.
1.26 group of pretty, diverse group of girls, the dancing and lip syncing gives a cool performance into some funky editing, slightly dated.
Group of 9 girls having fun, dancing, putting on glasses. Dancing in public places.
Ends in the house with large group freely dancing, party atmosphere.

I Wanna Dance With Somebody- Whitney Houston

Opening with concert shots and onstage, in black and white and cuts with colored shots of Whitney dressed up fashionably. Close ups and lip syncing gives passionate performance.
Colour background changes and various men are dancing alone. The bright colours and visually
Various solo shots in different locations dressed fashionably, the moving and locations is fun.

Party In The USA- Miley Cyrus

Opening shots have a yellow vintagey western filter over and lots of extras dressed in a 2010 cowgirl way. getting out the car shot.
0.21 she's following the camera as it moves back in a mid close up with her 'girlfriends', I like the camera movement.
0.43 dancing on the car like a stage with girls dancing in the back and it moves to a new location for the second verse where she is alone with cuts back to the opening location.
2.11 night time location for the bridge into the chorus on a proper stage with a choreographed dance in the background, freestyle dancers creates atmosphere.

Call Me Maybe- Carly Rae Jepsen

Opens with shots of CRJ singing through a window and an attractive man (the love interest) mowing the lawn. 0.17 his shirt comes off.
First chorus takes place in the garage with CRJ centre and the musicians are secondary but shots of them playing still give the idea of performance.
Washing the car sequence with the man doing car things and it goes back to the garage performance shots to keep the viewers aware that she is a performer and giving a passionate performance.
2.20 her and the man are in a movie poster, comical dreamlike. Turns out she passed out then turns out the boy is gay. I enjoy the narrative.

Still Into You- Paramore

This is more of a pop punk anthem rather than dance pop as previous.

Opens with upwards pan through balloons to the band in a boat, strange visuals and sets up nicely to a more quirky music video with the name of the song coming up in pastels.
0.13 bedroom with cakes and just Hayley (lead singer), free dancing and lip syncing.
Build up to the chorus shows her and the band cycling into a main hall where the chorus is sung and she gives a passionate performance directly addressing the camera.
1.16 ballet dancer so clear choreography, next chorus in opening balloon room.
Fun action shots, high energy and rather hectic looking shots for the bridge.
2.47 outside night time for the last chorus like party in the USA.

Complicated- Avril Lavigne

The music video starts with Avril skating to a group of boys and asking to go to the mall, hence the location for the rest of the music video. Narrative is introduced promptly like call me maybe.
Shots cut between mall shenanigans and the full band performing in the skate park, they appear cool, approachable and aspirational.
1.41 a changing room clothes try on sequence begins like the wardrobe scene in Since U Been Gone, shows they are aware of fashion trends and can be funny.
Avril appears as 'one of the boys' throughout this music video, cool at the time, would be criticised now.
3.15 takes a punk approach breaking the guitar, the rest of the video shows awareness of teen culture and challenging authority, connecting the the angsty teen demographic.