Advertising Task

Advertising Task 

Starting with the positives, of which there are many; you are one of only a handful of people to have this completed on time. This is very important. You have also managed to fulfil the brief correctly and have demonstrated a good eye for photography and for layout and design. The typography is really sound and you have done a great job of controlling mise en scene. I also like the obvious cohesions between the two adverts within the campaign. All excellent.  

 

The only negative really is that you probably need to be a little more aware of the polysemic nature of images (multiple possible meanings). Cast your mind back to the work we did on the Shelter adverts; we needed anchoring text to clarify the meaning and I think that you need that to be a little more explicit with the concept of your ads, something like a thought bubble or a series of statements around the people looking at their phones.  

 

Really liked this piece of work. Well done.